4 Reasons Why Website Speed Matters for Kenyan Businesses

In today’s digital age, where a fraction of a second can make or break a customer interaction, website speed is no longer a luxury; it’s a necessity. Kenyan businesses, whether targeting local or international audiences,…

Grav Digital Marketing, Social Media Marketing 1

How Kenyan Businesses Can Leverage Influencer Marketing in 2025

In 2025, influencer marketing in Kenya is poised to become a critical tool for businesses aiming to expand their reach and engage with their target audience. Whether you’re a start-up or an established company, leveraging…

Grav Digital Marketing 1

WhatsApp Advertising: Strategies to Maximize Business Growth in 2024

In today’s highly competitive digital landscape, businesses need innovative tools to stand out. One platform that has emerged as a game-changer is WhatsApp Advertising. With over 2 billion monthly users, WhatsApp has transformed from a…

Grav Social Media Marketing 0

How to Avoid Reaching the Same Person in Facebook and Instagram Ads: A Guide to Optimizing Ad Spend

Running ads on Facebook and Instagram can be a powerful way to reach your audience, but what if your ads are repeatedly shown to the same people? Not only does this waste your budget, but…

Grav Digital Marketing, Google Ads 0

New Google AD Account Issues: Unable To Add Payment Method

As digital marketing experts, we’re always prepared to adapt to changes and challenges, but the recent roadblocks with Google Ads account setups have been particularly frustrating. Over the past month, many marketers in Kenya, Uganda,…

Grav Social Media Marketing 2

Instagram Advertising: A Complete Guide to Boosting Your Business (2025)

Instagram Advertising, also known as Instagram Ads, is a powerful tool for businesses looking to grow their audience, generate leads, and increase sales. With over a billion monthly active users, Instagram offers a visually engaging platform…

Facebook Advertising: A Guide to Meta Ads

Grav Social Media Marketing 1

Facebook Advertising: Beginner’s Guide to Dominate Meta Ads (2025)

Are you a business owner looking to grow your brand and reach more customers? Facebook Advertising, also known as Meta Ads, is one of the most effective tools available for digital marketing today. With over 2.9 billion…

Grav Website 0

Top 10 Features Every Successful eCommerce Website Needs in 2025

As the digital marketplace evolves, having a functional and optimized eCommerce website is no longer optional—it’s essential. Businesses are shifting online to meet the growing demand for convenient shopping experiences. But what sets a successful eCommerce website…

Grav Digital Marketing, Google Ads 0

A Beginner’s Easy Guide to Google Ads and PPC

If you’re considering starting with Google Ads and PPC, this comprehensive guide will help you navigate the process, manage campaigns effectively, and overcome common challenges. What Are Google Ads and PPC? Google Ads is Google’s advertising…